01 / Comparisons
Six honest comparisons against the marketing spend your clients already have. Traditional channels optimise for Google. The audit targets the layer they all miss.
Budget
vs $1,500 – $10,000 / mo
A traditional SEO retainer optimises for Google's link graph — a signal LLMs largely ignore. The audit maps the citation layer that retainers miss entirely, at a fraction of the annual cost.
One audit vs $18K–$120K per year in retainer. Targets the layer that grows as AI search scales.
Paid Traffic
vs $1K – $15K / mo spend
Google Ads stops the moment you stop paying. AI citations, once earned, compound over time. Replace paid ads with citations from ChatGPT, Gemini, Perplexity and Claude — your website URL in the answer, not behind a pay-per-click meter.
Citations compound. Ad spend evaporates. One audit, 30-day monitoring, durable asset.
Authority Building
vs $3,000 – $10,000 / mo
PR agencies target journalists and domain authority. LLMs train on entity definitions and structured answers, not press release pickups. Authority in AI search is built differently.
Entity-forward content written for how LLMs retrieve information — not how humans link to you.
Local Discovery
vs $500 – $3,000 / mo
Ranking #1 on Google for "dentist Phoenix" does not guarantee a single mention in a ChatGPT response for the same query. Local SEO and LLM citation are separate mechanisms — and local SMBs are losing the second one by default.
We audit the citation layer local SEO agencies have not built tooling for yet.
Self-Serve
vs Staff time + guesswork
Publishing blog posts without knowing which entity slots are open and which LLM citation patterns to hit is expensive guesswork. The audit gives you the map before you write a single word.
5 content briefs with exact query targets, schema requirements, and citation hooks — so every piece earns its slot.
Opportunity Cost
vs $0 spent, 0 citations earned
Your customers are asking AI right now. Today, the answer isn’t you. Be the first business ChatGPT recommends in your city — the businesses cited now build the moat as AI search scales. Every month of waiting is a month of compounding disadvantage.
The slot is empty right now. It will not stay empty — the only question is whose name fills it.
03 / Next Step
Free 30-minute audit call. Results in 2-3 weeks. More customers from ChatGPT, Perplexity, Gemini, and Claude — in your city and niche.