01 / Comparisons
Six honest comparisons against the marketing spend your clients already have. Traditional channels optimise for Google. The audit targets the layer they all miss.
Budget
vs Monthly retainer
A traditional SEO retainer optimises for Google rankings and links. Those signals do not carry over to AI answers on their own. The audit maps the AI-answer layer that retainers often miss. Market reference: in an Ahrefs survey of 439 SEO providers, $501 to $1,000 per month was the most common retainer rate.
Targets the layer that grows as AI search scales, and starts with a free audit call.
Paid Traffic
vs Ongoing ad spend
Google Ads stops the moment you stop paying. An AI answer that names your business can keep working after the fixes are live. The two can run side by side.
Ad clicks stop when the budget stops. Being named in AI answers can compound.
Authority Building
vs Monthly retainer
PR agencies target journalists and domain authority. LLMs lean on clear entity definitions and structured answers, not press release pickups. Authority in AI search is built differently.
Entity-forward content written for how LLMs retrieve information, not how humans link to you.
Local Discovery
vs Monthly retainer
Ranking #1 on Google for "dentist Phoenix" does not guarantee a single mention in a ChatGPT response for the same query. Local SEO and AI citation are separate mechanisms, and local businesses often lose the second one by default.
We audit the AI-answer layer that local SEO tooling was not built for.
Self-Serve
vs Staff time + guesswork
Publishing blog posts without knowing which questions are open and how AI assistants pick their sources is expensive guesswork. The audit gives you the map before you write a single word.
A prioritized list of the questions to target, the schema to add and the pages to fix, so every piece has a job.
Opportunity Cost
vs No spend, no citations
Your customers are asking AI right now. Today, the answer isn’t you. The businesses AI names now build an advantage as AI search grows. Every month of waiting is a month a competitor can use.
The slot is open right now. It will not stay open: the only question is whose name fills it.
Source: Ahrefs, SEO pricing survey of 439 SEO providers (updated 15 August 2024, checked 28 October 2026).
03 / Next Step
Free 30-minute audit call, then a plan for your city and niche. The goal: more customers from ChatGPT, Perplexity, Gemini and Claude.